Why Positive Affirmations Don’t Always Work—and What to Do Instead

There was a time when I truly believed positive affirmations were the answer.

You know the kind—sticky notes on the bathroom mirror, beautifully lettered quotes, and the “just think positive” approach.

And honestly? For a while, it worked.

✅ I felt motivated—like I was doing the work.

✅ I believed that by repeating those words, I was rewiring something deep.

✅ I thought, this is how you build a new mindset.

But then something shifted.

❌ I started to feel guilty when the affirmations I practiced didn’t become everyday thoughts.

❌ They began to feel hollow—less like truth, more like performance.

❌ And the very thing I thought was helping? It started making me wonder if I was doing something wrong.


The Problem Isn’t Affirmations—It’s How We Use Them

Here’s the truth, I still appreciate affirmations. I think they’re powerful—when they’re used intentionally.

But trying to force positive thinking over deeply rooted thought patterns is like laying fresh sod over rocky, unturned soil. It might look good for a day—but it won’t last.

That’s where NLP (Neuro-Linguistic Programming) changed the game for me—and for my clients.


Why Your Brain Might Reject Your Affirmation

When you repeat an affirmation like “I am confident,” but your inner voice is yelling “No, you’re not!”—that’s cognitive dissonance.

It creates tension between what you’re saying and what your subconscious believes to be true. And the subconscious? It always wins. (And your physical body may actually FEEL the difference.)

NLP teaches us that real change happens when your thoughts, emotions, and language are aligned. Your brain needs congruence. Otherwise, you’re repeating pretty words with no real shift.


How I Use Affirmations Now (and How You Can Too)

These days, I use affirmations differently.

Instead of trying to become the affirmation, I use it as a checkpoint. A pause. A mirror.

When I read an affirmation, I ask myself:

Is this something I want to feel?

Does this feel true right now—or is it pointing me to something deeper?

Sometimes it becomes a breadcrumb to follow. Or it stirs a question I need to sit with.

Other times, it becomes a gentle intention—a nudge, a north star.

Affirmations aren’t bad. They’re just not the whole story.

And when we treat them like tools—we can actually use them to create momentum instead of shame.


Reframing Affirmations with NLP

Here’s how you can start using NLP tools to reframe affirmations into something your brain actually believes—and builds from:

1. Use Affirmations as a Prompt for Curiosity

Instead of repeating a phrase and hoping it sticks, ask:

What about this feels true for me today?

What’s keeping me from believing this?

This allows the affirmation to start a conversation with your subconscious, rather than shut it down.

2. Chunk It Down

Affirmations that feel too far from your current experience can actually create resistance. So break them down into something more believable:

Instead of: “I am successful,”

Try: “I’m learning how to define success in a way that feels aligned for me.”

This is a small shift—but it keeps your brain from rejecting the thought entirely.

3. Ask the Next Best Question

NLP is rooted in the power of language. Questions are powerful because they bypass resistance. Try asking:

What would a successful version of me do right now?

What’s one small action that supports this intention?

These questions naturally guide your mind toward solutions and action that is aligned with who you are becoming.


Why Useful Thoughts Are Better Than “Positive” Ones

This is the shift I’ve made in my own life—and the one I teach my clients.

Stop chasing the perfect thought. Start choosing the useful one.

A useful thought moves you forward.

It creates space to breathe.

It builds a new neural pathway—one rooted in honesty and possibility.

With NLP, we’re not slapping a pretty quote on top of a struggling mindset.

We’re rewiring from the inside out.

And when you choose your next useful thought, you’re doing more than “thinking positive.”

You’re tending the garden—one thought at a time.

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Thank you so much for taking the time to read this. I can’t wait to share more with you soon—stay tuned! ❊
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